Marketing a Non-League Football Club
New podcast webThere are over 2000 clubs in the UK non-league football pyramid across England, Scotland and Wales, this is the story of how Nairn County in tier 5 of Scottish football approach their marketing. Hosted by Michael Bochel, a freelance Sports Marketing Consultant and former Head of Digital at the Scottish FA who volunteers with his hometown club, Nairn County. Michael’s purpose for the podcast series is to share his experiences of helping out the club in his own spare time while living over 150 miles away. He hopes that it might resonate with others who are volunteering at their local club, spark some ideas and more importantly learn from his mistakes.
Listen on:
Episodes
Friday Oct 14, 2022
Friday Oct 14, 2022
Welcome. Get an introduction to the club and the podcast and Michael's first steps coming on board at Nairn County and surveying fans.
Friday Oct 14, 2022
Friday Oct 14, 2022
On the second episode, Michael goes through the plan put together and presented back to the management committee at Nairn County as well as going through a couple of things he would do differently if he had his time again.
Friday Oct 14, 2022
Friday Oct 14, 2022
This time around Michael talks about trying make things easier for fans online and from a digital marketing perspective. This episode covers finding a digital ticketing provider, putting our monthly club draw online plus other little bits.
Friday Oct 14, 2022
Friday Oct 14, 2022
This episode focuses on doing things a bit differently as a club including getting PR coverage for pie in a roll and creating stag and hen party packages.
Friday Oct 14, 2022
Friday Oct 14, 2022
On this podcast, Michael talks about how he managed to get a new website built and launched including how he got buy-in from the committee.
Friday Oct 14, 2022
Friday Oct 14, 2022
All the ideas but no time sound familiar? In Michael's case it was this plus not being in Nairn regularly enough.Michael talks about bringing on board a couple of volunteers to help, general branding plans and linking in with a local university.
Friday Oct 14, 2022
Friday Oct 14, 2022
Improving the club's communications with fans was one of the goals Michael set out to achieve when he first joined the club. On this podcast he goes through setting up email marketing, podcasting and plans for the future.
Friday Oct 14, 2022
Friday Oct 14, 2022
On the final podcast, Michael goes through the process of kit design all the way to launch and how the massively popular TeamHamish Rainbow Third Kit came about for the club and the success it has had.A post-live note from Michael: I stupidly forgot to mention on the podcast that £10 from every adult shirt sale and £5 from every kids sale goes back to TeamHamish.